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Business Goal Execution

Client: Taylors Ferry

lakebankhead.com/taylorsferry
Bent Media Company worked with the Taylors Ferry’s team to develop an online site that relayed the dream of living on Lake Bankhead. Taylors Ferry is located 37 minutes from downtown Birmingham, AL, yet is virtually unknown. Our business goal consisted of providing quality leads to the sales staff for a One Day Sale event. The primary objective was capturing people actively looking for the Taylor’s Ferry type product. Bent Media designed all aspects of the digital marketing, including a new website, targeted online advertising, monthly listing management, and HTML marketing. On the day of the sale, with only 20% of the total advertising budget spent with Bent Media, we were able to supply 65% of the leads. Of that 65%, 82% purchased land. The developer sold 70% of the land in one day as a direct result of our efforts. The Taylors Ferry project was highly successful, with 70% of the lots selling in one day!

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3 Trackbacks

  1. By miguel on August 12, 2014 at 2:35 pm

    poplar@lonesome.nashville” rel=”nofollow”>.…

    thank you!…

  2. By wayne on October 27, 2014 at 8:54 am

    trusted@pillspot.com” rel=”nofollow”>.…

    hello….

  3. By jesse on November 12, 2014 at 10:12 am

    trusted@pillspot.com” rel=”nofollow”>.…

    thanks!!…

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